Privacy Policy

1. Who We Are

SmartWebStart is a trading name of LS22 Web Solutions. We provide CRM and eCommerce solutions to small and medium-sized businesses across the United Kingdom.

Contact: [email protected] | 07816 656176

2. Information We Collect

We may collect the following personal data when you use our website or services:

• Full name
• Email address
• Telephone number
• Business name and type
• Messages and enquiry details you submit via our forms
• Payment information (processed securely by Stripe — we do not store card details)
• Technical data such as IP address, browser type, and pages visited (via cookies and analytics)

3. How We Use Your Data

We use your personal data to:

• Respond to your enquiries and contact form submissions
• Schedule and manage discovery call bookings
• Process payments for our services
• Set up and deliver our CRM and eCommerce solutions
• Send relevant communications about your project or account
• Improve our website and services

4. Lawful Basis for Processing

We process your personal data under the following lawful bases (UK GDPR):

• Consent: When you submit a contact form or booking request
• Contract: When we need your data to deliver services you have purchased
• Legitimate Interest: To improve our services and respond to enquiries

5. Data Sharing

We do not sell your personal data. We may share data with trusted third-party providers who help us deliver our services:

• Stripe: For secure payment processing
• Hosting providers: For website and application hosting
• Email services: For transactional and service-related communications

All third parties are required to handle your data in accordance with UK data protection law.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form data is typically retained for 24 months. Payment records are retained for 7 years in line with HMRC requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Request erasure of your data (“right to be forgotten”)
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

8. Cookies

Our website uses essential cookies to ensure basic functionality. We may also use analytics cookies to understand how visitors interact with our site. You can control cookie preferences through your browser settings.

9. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Payment data is handled entirely by Stripe and is PCI DSS compliant.

10. Complaints

If you have a concern about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.